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5 Tips to Nurture Employer Relationships - Reverse Marketing

When it comes to business development it's common knowledge that people prefer to do business with those who they know, like and trust. In the realm of reverse marketing, It's important to position yourself as the trusted advisor. This will help you carve more job roles for your job seekers and as a result, you will assist more people into work. Building relationships doesn't happen overnight, but is a process of continuous actions and habits.

Here are 5 tips to help you build better employer relationships:

1.Build trust: Establishing trust is absolutely crucial when it comes to fostering strong employer relationships. Unfortunately, some have experienced the bitter sting of dishonesty at the hands of employment consultants who made grandiose promises solely for personal gain. To set yourself apart, it is imperative to showcase your authenticity and transparency. Demonstrate that you are a breed apart, someone who values honesty and is committed to delivering on their word. You don’t always have to have the perfect candidate or solution. By being transparent, you can reassure employers that you are a reliable partner they can wholeheartedly trust. Now of course at times there are situation that are outside of our control, such as when an unreliable job seeker sabotages the relationship. Nonetheless, the stronger the bond between employer and yourself, the greater the capacity for forgiveness and understanding.

2. Personalise your approach: Personalisation is a crucial aspect of effective communication and successful business relationships. When it comes to interacting with your employer, taking the time to understand their unique needs and preferences can make a significant difference. Instead of relying on generic pitches or one-size-fits-all approaches, invest your energy in getting to know your employer's specific recruitment requirements. Take the initiative to ask questions that will help you grasp their distinct needs. By doing so, you can tailor your communications and offers accordingly, demonstrating that you genuinely care about addressing their wants and needs.

3. Stay on top of mind: It's crucial to establish a steady connection with your employers, ensuring you're always on their radar. Whether it's via email, phone calls, or face-to-face meetings, make it a habit to check in regularly. This approach will not only help you foster a solid relationship but also keep you informed about any potential job opportunities. However, remember that your interactions shouldn't solely revolve around employment prospects. Take the time to genuinely inquire about their well-being, without any ulterior motives. A thoughtful gesture like sending a birthday or holiday message, or treating them to a nice cup of coffee, can make a lasting impression.

4. Be proactive: Keep an eye out for chances to enhance the employer’s business by offering valuable insights, sharing expertise, or making introductions to key connections. By doing so, you'll position yourself as a trusted strategic ally. Additionally, Dr. Robert Cialdini's renowned work, "Influence: The Psychology of Persuasion," sheds light on the power of reciprocity. It highlights our natural tendency to reciprocate when we receive something from others.

5. Become their trusted advisor: In today's fast-paced world, staying on top of employment industry trends and advancements is crucial for any employment services professional. It’s important to continually improve your expertise and knowledge to better serve your clients. This can be achieved through various means, such as attending industry conferences, participating in webinars, or taking relevant courses. By actively seeking out new information and staying updated on the latest developments, you can offer your employers the most up-to-date and valuable insights. Doing this will help you position yourself as a trusted and reliable advisor in your field.


Would you like to learn how to help more people into work through reverse marketing? Be sure to check out our Reverse Marketing & Sales Mastery Program which will give you all the processes, frameworks, scripts and strategies.


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