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Effective Reverse Marketing & Sales
Training Face to Face Workshop

Sales - Reverse Marketing - Prospecting - Coaching - Mindset - Strategy - Implementation

A training program designed for employment practitioners

Do you help unemployed people back into work?

Would you like to learn key methods of how to influence more employers?

Would you like to increase your job placements?

Would you like to know the secrets of motivating your jobseekers?

Many times. employment consultants come into their job with the right intentions. Most are compassionate people who want to help others and make a difference. Then comes the dreaded sales part. Often, they have to pick up the phone and contact employers, as well as go out there and knock on doors of businesses. They have to influence hiring managers to employ people who have employment barriers, disabilities, or long career gaps etc. 

In this training program, we will teach you the exact process and framework of how to reverse market with confidence, so you can place more people into work, and help them sustain the job. You will walk away with the blueprint that has helped thousands of employment practitioners increase their job placement targets and change many people’s lives.  

What is included

Full Day Interactive Reverse Marketing and Sales Workshop (on site.)



✔ 3 Month Implementation Plan


✔1 year access to self-paced online training course that you can do in your own time and pace.

✔ Unique sales scripts for Employment Services.

✔ Sales frameworks and methodologies.

✔ Recruitment Discovery Questions for employment services.

✔ Blueprint for job placement success.

On this Training Program You Will Learn How To:
  • Learn key methods of how to influence more employers.​

  • Gain the confidence at picking up the telephone and contacting anyone, from CEO to small business owner.

  • Understand the motives of why an employer would use their services and hire their jobseeker.

  • Develop a powerful pitch to use anywhere, whether on the phone, face to face or through email.

  • Discover proven methods of how to market the jobseeker to employers and the job to jobseekers.

  • ​Learn ways of how to respond to objections given by an employer.

  • Develop a toolkit of powerful questions to ask in order to influence and create desire.

  • Utilise job carving strategies in order to create customised job opportunities for jobseekers with high barriers.


What People are saying about the Reverse Marketing training

Rana is an incredible individual and had hired her services for my Disability Employment Services and    ParentsNext team during my work capacity at CORE Community Services. The training  provided is very in depth, thorough, and well planned with webinars, post training day work books and follow ups, tracking templates and individual manager training as well as frontline staff training for cold calling on top of the workshop training days. I highly recommend her cost effective services to any company looking to achieve higher outcomes and would implement her training for any other team I lead in the future, and will I most likely use her services again during the next servicing    quarter of the employment contracts that I am  managing.

Was lucky enough to train under Rana through her contract to provide training to APM staff. Her knowledge continues to be of great benefit to continue to meet my targets. Not just meet my targets, not always make the "sale" but to continue to create working relationships with those in the community. Helping to end the stigma around hiring someone with a disability by learning what truly is at the core of sales. Building strong relationships with others.

’Rana Kordahi and Employment Services Training has been an amazing experience for me. I highly  recommend this learning and development specialists. I found the training, innovating, inspiring and really interactive. My Team have also embraced the learning and applied it to their everyday workday to achieve KPI’s and great results in Reverse Marketing. The stand out tool for me was the Blueprint. I was not 100% sure about it at first as, like any good plan, it takes time and effort to do. The Blueprint changed my career, it helped me plan what I wanted to achieve and how I was going to get there. 6 months after implementing and completing the Blueprint I was able to land my dream job & promotion to Regional Manager. Thank you Rana for your ongoing support and I continue to be inspired by your work.

Nicole Stock Regional Manager atWork Australia

Bonnie Mechan Employment Consultant APM

Baide Simpson
Manager Core Skills

Who this training program is for

Employment Consultant​

Job coach

Employment Specialist

Employment Engagement Officer

Recruitment Specialist

Candidate coaches

Employer engagement consultants

About your trainer and coach

Rana Kordahi is a sales and reverse marketing coach and trainer. As well as a mindset coach, writer, and TEDx Speaker. She was voted a Top 10 Female Sales Coach in 2020 by Yahoo Finance and Top 15 Sales Experts to Watch in 2021 by The Australian Business Journal.


For the past 10 + years she has helped thousands of employment practitioners and job seekers in employment services learn how to sell. Whether it's to sell their services and job seekers to employers, or helping job seekers sell themselves into a job. She has won several awards for placing the most people into work, as well as awards in ‘innovation’ in her training workshops.

Rana is known for her dynamic, interactive, and motivational style of training. Rana has run hundreds of workshops for both staff and jobseekers in Reverse Marketing & Sales, Cold Calling, Case Management, Interview Techniques, Working with Resistant Clients, Resilience and Mindset, and much more.

Having also trained and coached at some of the big 4 consulting firms, such as KPMG and PWC in sales, mindset, and leadership, Rana has helped many technically brilliant people, gain confidence in communication and influence. 


Rana doesn't believe in knowledge collection, but implementation and results. And this is the reason why most of her courses include implementation programs and12-week strategy plans.

What People are saying about the Reverse Marketing training

Employment Consultant 
Campbell Page

I am hitting my KPIs during this Covid phase. Thanks for all your help and advice! Management have said that they have seen a real shift in my attitude. Really appreciate the coaching.

Nathan Nute
Manager Breakthru

Rana is one of the best (if not the best) marketers I have seen in my 11 years in the employment industry, if you or staff need marketing assistance look no further. Rana will give you the best  advice and training, staff will come out more confident in picking up the phone, going to see  employers face to face and also building relationships with employers.

Sean Kemp
Employment Consultant
Campbell Page

Your training has really taught this old dog some new tricks! I got 3 employment placements during covid last month from Reverse marketing. 



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